Why I Switched to Flodesk (And Why It’s the Best for Small Businesses)

THIS IS PART 3 OF THE ESSENTIAL BUSINESS TECH STACK: THE 3 TOOLS I SWEAR BY FOR A SEAMLESS CLIENT EXPERIENCE | Read Part 1 HERE and Part 2 HERE

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I never thought I’d say this, but I love email marketing.

For the longest time, it felt like a chore—confusing, clunky, and way more complicated than it needed to be. I used to spend hours trying to make my emails look good on Mailchimp, only to get frustrated with the rigid design options and endless tabs. And let’s not even talk about segmenting subscribers or setting up automations—it was a headache.

Then I switched to Flodesk, and within minutes, I was designing beautiful, on-brand emails, setting up automations without frustration, and—most importantly—actually enjoying the process.

If you’re a small business owner looking for an email marketing platform that’s simple, effective, and doesn’t make you want to throw your laptop out the window, keep reading. I’m breaking down what makes Flodesk different, who it’s perfect for, and what to consider before making the switch.

What Makes Flodesk Different?

Flodesk is built specifically for small business owners and creatives—people who need powerful email marketing tools without the complicated fluff.

Here’s what makes it stand out:

Beautiful, Drag-and-Drop Emails (No Designer Needed)

Most email platforms make you choose between looking good and being functional. Flodesk gives you both. Their good-looking, modern templates are strategically designed to convert—and the drag-and-drop editor makes customizing them really easy.

Customizable Forms That Convert

Flodesk helps you to grow your email list easily with modern, high-converting forms too—whether it’s a link in bio, full-page form, pop-up, or embedded inline form. You can even let subscribers choose their preferences, so they only get the content they care about. And if you don’t have a full website yet, Flodesk’s form templates double as BOMB standalone landing pages, giving you an instant online home to capture leads and build buzz before your next launch. If you want to see mine, here’s my general landing page here.

Automated Email Workflows That Actually Make Sense

You can set up automations in minutes, whether you’re creating a welcome sequence, nurturing leads, or following up with customers. No confusing workflows or endless troubleshooting—just plug, tweak, and go.

All-in-One Link in Bio Page

Your Instagram bio is prime real estate. With Flodesk, you can create a mini landing page with multiple links and a built-in subscriber form FOR FREE, helping you grow your email list straight from social media. View my link in bio page here. If you want to create one right now, grab my template here!

Flodesk Checkout = Simple Sales Pages & Instant Payments

If you sell digital products, Flodesk Checkout lets you create high-converting sales pages, accept payments, and deliver products instantly—without needing Shopify or an extra tech stack.

Easy-to-Understand Analytics

No more overwhelming data dumps. Flodesk gives you a clear, visual breakdown of how your emails, forms, and automations are performing, so you can actually make informed decisions.

Flat-Rate Pricing with No Subscriber Limits

Unlike other platforms that charge you more as you grow, Flodesk keeps it simple with one flat price, no matter how many subscribers you have. No surprises. No scaling fees. Take a look at their simple pricing here.

Who Flodesk is Perfect For

✔️ Small business owners, creatives, and service-based businesses
✔️ People who want emails that look amazing and perform well
✔️ Anyone tired of clunky email platforms that overcomplicate everything
✔️ Entrepreneurs who want to grow their list and nurture leads without the tech stress

If that sounds like you, Flodesk will be a game-changer.

Who Might Want to Look Elsewhere?

❌ If you need deep segmentation & advanced automation – Flodesk is powerful, but it’s not built for enterprise-level segmentation like some high-end platforms (think HubSpot or ActiveCampaign).

❌ If you’re looking for a free plan – Unlike Mailchimp, Flodesk doesn’t offer a forever-free tier. But honestly? By the time you outgrow Mailchimp’s free plan and start paying, you’ll probably be spending more than you would with Flodesk’s flat rate.

❌ If you’re running a huge e-commerce store – While Flodesk has Flodesk Checkout, it’s not a full e-commerce solution. If you need advanced cart abandonment features, Shopify might still be the better bet.

Flodesk vs. Mailchimp: The Pricing Breakdown

Let’s talk money. Here’s why Flodesk’s pricing is actually a win compared to Mailchimp.

Pricing Structure

Flodesk - Flat rate, unlimited subscribers

Mailchimp - Scales with list size ($13/mo for just 500 contacts)

Design & Templates

Flodesk - Modern, high-converting

Mailchimp - Dated, less flexible

Automations

Flodesk - Simple, intuitive workflows

Mailchimp - More complex but harder to use

Subscriber Limit

Flodesk - Unlimited

Mailchimp - Pay more as you grow

Sales Pages & Checkout

Flodesk - Included

Mailchimp - Requires external tools

📌 Bottom line? Mailchimp looks cheaper upfront, but as your list grows, you’ll end up paying way more.

Final Verdict: Is Flodesk Worth It?

If you want an email marketing platform that is:
✔️ Easy to use
✔️ Beautiful & brandable
✔️ Powerful, but not overwhelming
✔️ Priced simply, without hidden fees

Flodesk is it.

If you’re sold by this point, get 50% off your first year by clicking below. 👇🏾

Final Thoughts

I can honestly say that if it weren’t for Flodesk, I wouldn’t have built the kind of community I have today. It made email marketing feel natural, personal, and fun—and that’s why I’m such a huge fan. If you’re ready to make email marketing easy and effective, click here to try Flodesk for free—and grab 50% off your first year. If it wasn’t for Flodesk, we would have been able to seamlessly create the community of friends that we have here at jac & Honey. Thank you Flodesk!

Just a heads-up: I only share tools I personally use and love. Some links in this post are affiliate links, meaning if you decide to purchase, I’ll earn a small commission—at no extra cost to you. Thanks for trusting my opinion and for considering using my resources.